Knowledge Base/Knowledge Base/Subscribers

What Should I Consider When I Import Subscribers?

AWeber - Matt H
posted this on July 19, 2012 02:15 PM

You want to move your list of current subscribers to AWeber so you can mail and manage them here.

That's great! We love helping with this.

Importing is a simple drag and drop or copy-and-paste process; however, there are a few things you should know and do to make the migration as smooth as possible.

Let's talk about what those are.

Carefully Importing Subscribers = Better Deliverability


A lot of people come to AWeber because their current provider just isn't getting their mail delivered. Maybe this is one reason you're looking to make the switch.

Our outstanding deliverability is the result of a lot of hard work and caution. For this reason, whenever subscribers are imported into AWeber:

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You'll need to tell us where they came from.
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You'll be able to import up to 2,000 at a time (if you have a lot of subscribers, say more than 10,000, contact us to discuss what can be done).
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They'll need to confirm their interest in receiving emails from you.

Let's talk a little more about that last one.


Confirming Your Subscribers


After subscribers add to your AWeber list, they're sent an email with a link for them to click on in order to activate their subscription. This process:

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Protects you from being blocked due to false spam complaints.
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Ensures that only people who want to receive your information are subscribed.
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Ensures the best deliverability possible for your messages.

Prior to moving your subscribers to AWeber, you'll set this message up in your account.

Note: If you are looking to import a up-to-date, managed list of subscribers, we can import them without sending an additional confirmation message.


Is Everyone Going to Confirm?


Probably not.

There are a number of reasons that an address might not confirm:

The person doesn't want to be on your list.
The address is no longer being used/checked actively.
The address is no longer valid/deliverable, and your previous service either didn't realize that or didn't tell you.




How Can I Get As Many People As Possible to Confirm?


When your subscribers get your confirmation message, there are two major questions they will have that are going to directly impact whether or not they confirm. Those questions are:

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What's Going On?
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What's In It For Me?



What's Going On?


Unless your subscribers operate their own email campaigns, they probably aren't familiar with email services, list management and Confirmed Opt-In.

So don't just import and hope for the best! Hold their hand through the process:

A week or so before you import, send them an email letting them know what's happening.

Explain that you're making some changes to better serve them, and that as part of that they'll be getting an email in a week with a confirm link to click on. Tell them what the subject of that email will be (make sure you've already written your confirm message!).

Remind them of how they're benefiting from your information, and make it clear that they NEED to click the confirm link or they won't be receiving any more messages.
1-2 days before you import them, send another similar, shorter email to remind them again.

 

What's In It For Me?


Offer a reward to people for confirming (you can deliver this reward via an autoresponder message to be sent immediately after confirming). This way, you offer an extra incentive above and beyond your messages, which will help to sway people who aren't sure if they want to continue or not.

Examples of such a reward include:

Ebook, Special Report, Case Study or other content
Coupons, Free Samples

 

What Kind of Confirm Rate Can I Expect?


Confirm rates vary widely based on many factors like:

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How well you've nurtured your relationship with subscribers: Do you email them consistently? Or only once in a blue moon?
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The value you currently provide them: Are they engaging with your content? Or are they simply on your list, but not interested enough to even bother unsubscribing?
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How well your previous service/software managed subscribers: Did they track and remove undeliverables? If not, your confirm rate is going to be artificially low due to the presence of addresses that may seem valid but are actually not.
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How well you follow the suggestions above.

By addressing the move proactively, you'll end up with the most qualified, responsive subscribers on your list while trimming the "deadwood" bogus and nonresponsive addresses.

 
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