How do I add a message opened trigger to my automation?

In this article, we'll walk through how to add a message opened Automation to your campaign.

With Automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. In this case, when a subscriber opens your message you can have a tag applied, removed, and stop subscribers from receiving campaign messages with that tag.

Are you ready to build an automation engine that'll promote your business around-the-clock?
AWeber's 24/7 Email Marketing Master Class will teach you how.

👉 Now only $49.99 with coupon code 100off-relaunch

Note: If you are using AWeber’s sales tracking in your list, and have the analytics javascript installed, automations will not trigger for that URL.

Step By Step Instructions

  1. Once you've set up your campaign, click on the Send Message action you'd like to use for this Automation.


  2. Then, click the "Add Automation" button in the right hand Settings menu.


  3. Select Opens the message from the "If a subscriber does this:" drop down menu.


  4. Now, use the "Then do this:" drop down to select Add/Remove Tag.


  5. You can choose to have tags applied or removed based on this trigger.


    If you would like to remove a subscriber from the campaign, click "Add Action".


    And select Remove the subscriber from campaign from the "And also do this:" drop down menu.


  6. Once done, click "Apply" to save changes.


Congratulations! You've successfully added an "On Message Opened" automation to your message. You can review this from within the Automation settings panel.


Have more questions? Submit a request