How do I add a message opened trigger to my automation?

With Automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. In this case, when a subscriber opens your message you can have a tag applied, removed, and stop subscribers from receiving campaign messages with that tag. In this article we'll walk through how to add a message opened Automation to your campaign.

Step By Step Instructions

  1. Once you've set up your campaign, click on the Send Message action you'd like to use for this Automation.

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  2. Then, click the "Add Automation" button in the right hand Settings menu.

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  3. Select Opens the message from the "If a subscriber does this:" drop down menu.

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  4. Now, use the "Then do this:" drop down to select Apply Tag.

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  5. You can choose to have tags applied or removed based on this trigger.

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    If you would like to remove a subscriber from the campaign, toggle the "Remove the subscriber from this campaign" switch to on.

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  6. Once done, click "Apply" to save changes.

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Congratulations! You've successfully added an "On Message Opened" automation to your message. You can review this from within the Automation settings panel.

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