How do I add a message opened trigger to my automation?

With Automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. In this case, when a subscriber opens your message you can have a tag applied, removed, and stop subscribers from receiving campaign messages with that tag. In this article we'll walk through how to add a message opened Automation to your campaign.

Step By Step Instructions

  1. Once you've set up your campaign, click on the Send Message action you'd like to use for this Automation.


  2. Then, click the "Add Automation" button in the right hand Settings menu.


  3. Select Opens the message from the "If a subscriber does this:" drop down menu.


  4. Now, use the "Then do this:" drop down to select Apply Tag.


  5. You can choose to have tags applied or removed based on this trigger.


    If you would like to remove a subscriber from the campaign, toggle the "Remove the subscriber from this campaign" switch to on.


  6. Once done, click "Apply" to save changes.


Congratulations! You've successfully added an "On Message Opened" automation to your message. You can review this from within the Automation settings panel.


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