Broadcasts are a great way to provide subscribers with time-sensitive updates. Using Automations you can trigger a message, or series of messages, to be sent when someone clicks a link in your broadcast. This is a great way to provide your subscribers with specific information that is more relevant to their interests.
For this example, you will need to have an active campaign that is triggered on a tag in the list. When you send out your broadcast, you'll have the option to apply a tag based on one of the links being clicked in the message. When a subscriber clicks that link, the tag is applied to them, and your active campaign will be sent out automatically.
Step by step instructions
- First, create the campaign in your list and activate it under the Campaigns section of the Messages tab.
Note: This campaign will need to be triggered on a tag.
- Once you've confirmed that the campaign is active, hover over Messages and select Drafts.
- Click the green "Create a Message" button and work through the creation of your broadcast.
You'll have the option to use our Drag and Drop Email Builder, or the HTML Editor.
- After the message is edited and ready to send, click the blue "Send Options" button and select "Schedule a Broadcast".
- From the Broadcast settings menu, find the "Do you want automations?" section.
Then, click the blue "Edit" button to the right.
- This will give you access to the Automations menu where you can designate which links in your message will apply a tag to your subscribers when clicked.
Note: You'll have the option to apply multiple tags per link. To do so, just hit return after you've entered the complete tag.
- Once you've entered the tags you'd like to use, click the blue "Apply" button located at the bottom right.
- You'll see the number of automations present in this message under the "Do you want automations?" section of the Broadcast Settings window.
Congratulations! When someone clicks on one of the links in your broadcast, they'll be tagged and any corresponding campaigns will be triggered.