What should I know when switching to AWeber from Mailchimp?
We're so excited that you decided to move to AWeber from Mailchimp. We know change takes some getting used to. This article will help you understand the key differences between AWeber and Mailchimp so that you can get up and running as soon as possible.
Firstly, we know that every email marketing platform uses different terminology. To help clear up any potential confusion, here’s a glossary to help you maneuver around your new AWeber account.
Mailchimp Term | AWeber Term | Definition |
Automations | Campaigns |
Autoresponder Series |
Campaigns | Broadcasts |
A one-time message sent to a specific group of subscribers. |
Contact Profile |
Information associated with the email address of the person who has opted in to receive your emails (for example, name, date of sign up, any custom fields, etc.) |
|
Contact Journey |
Subscriber History |
The record of actions related to a specific email address - messages sent, opened, links clicked, etc. |
Contact |
A person who has opted in to receive your emails. |
Your AWeber account gives you access to tons of awesome features that will help you achieve your business goals and get success fast. Here’s what you can expect to get as an AWeber user.
Feature | Description |
Delivering straight to the inbox |
We've spent over 20 years actively working to ensure that our deliverability is top notch. This means that your message is more likely to land in your subscriber's main inbox when you send through AWeber than with any of those other email marketing platforms. |
Smart Segmentation |
The ability to segment your list based on custom fields, tags, and engagement with your messages allow you to target your subscribers with the content they want, boosting those open and click rates and, most importantly, visibility & potential sales! |