A confirmation message, aka double opt-in, is an email that is sent to new subscribers to confirm they want to receive emails from you. In order for the subscribers to be fully active on your list, they need to open that email and click the button inside. This confirms that they want to receive your emails, and changes their status on the Subscribers page from "Pending" to "Subscribed".
Before contacting your customers outside of their platform, Etsy's policies require you to obtain the customer's permission to do so. When sending through AWeber, the confirmation message is sent to comply with that policy.
In this article we will discuss why it's important to customize your confirmation message, and also what you should consider including in that message.
Why should I customize my confirmation message?
There are a number of reasons why we recommend customizing this message.
First, by customizing your confirmation message you give your subscribers a message they recognize and understand. If they recognize the message as coming from a sender they know, they will be more likely to open it. If they understand what you will be sending them, and what action they need to take in order to receive those emails, they will be more likely to confirm.
Customizing your confirmation message will also help you stand out in your subscriber's inbox. If you're sending the same basic confirmation message that many others send, your message may be overlooked, or even filtered out of the main inbox. Customizing that message helps you stand out and capture your subscriber's attention.
What should I include in my confirmation message?
In addition to the basics like the confirmation button and instructions telling them to click the button to confirm, there is other information that will be helpful for your subscribers.
Things that you should include:
- The name of your Etsy shop
- This will help them recognize who is emailing them.
- The URL for your store
- This can be included in the signature of the email.
- How you acquired their email address
- Did they make a purchase, or did they sign up using a form or other opt-in method?
- What will you be sending them if they confirm?
- Will you send them a weekly newsletter? Will you be telling them about new products? Will you be running special sales or promotions for the subscribers on your mailing list?
The more information you provide now, the better. It's important to set accurate expectations so that they know what they're going to receive if they confirm their subscription on your list.
What should my confirmation message look like?
Here is an example of a great confirmation message for an Etsy shop.
Confirm to be notified of new JimmiesRustled products!
You're receiving this email because you recently purchased something from my shop. (Thanks, by the way!) If you'd like to be notified when I add new products to my shop, please click the link below!
I may also send out info about exclusive sales, or other promotions from time to time, but that's it.
Confirm my email
Enjoy your product, and have a great day!
Note: This knowledge base article is meant to cover what you should write in the message. For a how-to, see how you can edit your confirmation message.