How to set up DMARC to comply with Gmail and Yahoo Mail sender requirements

Who is this article for? 

Anyone sending email. Gmail and Yahoo Mail have announced they are putting new protections in place to keep inboxes safer and less spammy, which means all email senders will need to adhere to specific requirements to get delivered to inboxes. These new rules will be enforced by Gmail and Yahoo Mail starting in Feb 2024 and apply to all senders everywhere, not just on the AWeber platform.

Introduction

Setting up a DMARC record is important for keeping your emails legit and safe, especially given new requirements from Gmail and Yahoo Mail. (Related: What is DMARC Authentication?)

1. Access DNS Settings

Begin by accessing the DNS (Domain Name System) settings for your domain. This can usually be done through your domain registrar's control panel. This could be a provider like GoDaddy, NameCheap, IONOS, Cloudflare or many others.

Where do I go in my domain to configure my DKIM & DMARC records?

2. Locate Your Domain

Once you're logged in, find your domain and click on DNS Settings.

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Create a new DNS Record: 

Click "Create new record", choose TXT for the record type, and enter the following values. 

Type: TXT 
Name:
 _dmarc
Value: v=DMARC1; p=none; pct=100; rua=mailto:dmarc@fbl.optin.com;

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RUA - Reporting Address The "rua" field is where mailbox providers will send DMARC reports. These reports are difficult to read and you probably just want to use our default reporting address listed above. There are also services available that will receive and analyze your DMARC reports for you that will provide you with an RUA reporting address. Here are a few popular ones to consider.

How do I check my DMARC policy is successfully installed?

Locate your domain on the Domains and Addresses page and click the gear icon.

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Then, scroll down to the DMARC policy section to see your successfully installed DMARC. If needed, click the refresh button to manually force a refresh search of your DMARC policy.

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That's it

Setting up a DMARC record might seem tricky if it's new to you. So, don't feel alone. You can reach out to AWeber for help and guidance - we're here for you. 

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