Click-Thru Rate (CTR) (Definition)

The process of counting the amount of times a particular URL in your message is clicked on by your subscribers, then you take that rate and divide it by the total number of emails sent. For example if you sent 100 emails and received 50 clicks on the website links within that email your Click-Thru Rate would be 50%.

Have more questions? Submit a request
Powered by Zendesk