CAN-SPAM (Definition)

A federal law that regulates commercial email.

The law can be defined in four parts:

  1. It bans false or misleading header information
  2. It prohibits deceptive subject lines.
  3. It requires that your email give recipients an opt-out method.
  4. It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address.

http://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

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