Inbox (Definition)

The inbox is the primary folder within an email program where incoming messages are delivered. It's the digital equivalent of a physical mailbox, acting as a receptacle for all new emails.

For anyone sending emails, such as email marketers using platforms like AWeber, the ultimate goal is to ensure that their messages reach the recipient's inbox consistently, bypassing filters and avoiding the spam folder. Achieving consistent inbox delivery helps maximize engagement rates, open rates, and the overall success of email marketing campaigns.