How Do I Split Test My Sign Up Forms?

To split test different opt-in forms on your site, you'll first need to have at least two forms created.

Learn how to create an opt-in form.

Step by Step Instructions

  1. Click the "Sign Up Forms" tab to get started, then look towards the bottom of the page to the Split Tests area.


    Hover over the arrow pointing down to the right of the "Create A Sign Up Form" button. From the drop down menu that appears, select "Split Test Your Sign Up Forms."

  2. On this page, give the split test a name (this should be descriptive to you - your subscribers will never see this). Below the name area, each of the forms on that list will have a percentage next to their names. Simply change the percentages to reflect how often you would like each form to appear. When you are done, click "Save Split Test."

    Note: Probabilities need to add up to 100%, and often you will want to have there be an equal chance of each form appearing - this makes comparing the effectiveness of the different forms easier. If you do not want one of your forms to be part of the split test, just change its probability to 0.
  3. After saving the split test, you will see its information on the Sign Up Forms page. To place it on your website, click the "Get HTML" link on the left, under Split Info.

    In the popup that appears, copy the javascript, then place it on your web site wherever you would like the split test to appear.


That's it! Now your split test will be up and running. To check on its progress, just come back to this page later.

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