Your from address is one of the first things your subscribers see. It may seem like a small detail, but it is an important one, so it's a good idea to take a few moments to think about what address you want to use.
The problem with generic email addresses (Yahoo!, AOL, Gmail, Hotmail, etc.)
Due to changes with some internet service providers (ISPs), it is not recommended to use generic email FROM email addresses in your campaigns from providers like Yahoo!, AOL, and others.
Instead of using those email services, you should use an email address that is based on your own custom website domain, such as email@example.com.
Don't use generic email addresses
Many email providers use an authentication method called DMARC to prevent spam and other forms of abuse.
Some examples of popular email providers that use DMARC are Yahoo!, AOL, and Zendesk. If you do use a generic email address for your account that uses DMARC, AWeber will automatically rewrite it to prevent possible email delivery issues caused by the DMARC policy on your generic email address's domain.
How do I get an email address that you can use?
Here are two easy ways to obtain a valid sender email address for your AWeber account:
Use an email address based on your domain
You'll need to purchase your own domain name (www.mydomain.com) in order to use this option if you don’t already have one. Once you've purchased a domain name, most domain registrars will allow you to create an email address for that domain. Some registrars provide the option to forward it to another email address.
For example, if you register the domain www.pastamarco.com, you can create an email address with that domain like firstname.lastname@example.org and have it forwarded to email@example.com. Then, you can set firstname.lastname@example.org as your from address in AWeber. If a subscriber receives your email and replies, any mail they send to email@example.com will forward to firstname.lastname@example.org.
There are many domain registrars where you can register a domain, such as domain.com, godaddy.com, and many others. Visit the domain registrar of your choice to purchase your own domain name and create an email address within your domain.
Create an email address through your hosting provider
If your website is up and running, you're likely using a hosting provider like Bluehost or DreamHost. Many hosting providers will allow you to create an email address based on your website's domain name.
To set up an address at your domain, login to your hosting account or contact your hosting provider.