Why use confirmed opt-in?

Confirmed Opt-In is used to help prevent spam and ensure that only people who specifically request your information are subscribed to your list.

  • It prevents people from subscribing to your list with an invalid or malicious addresses.
  • It establishes a digital audit trail that shows how all subscribers requested your information, and protects you from false spam complaints.

As an ISP standard for managing mailing lists, confirmed opt-in ensures the best possible deliverability for your messages.

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