What should I write in my Confirmation Message?

By customizing your confirmation message, you give your subscribers a message they recognize and understand, two factors that can help increase your confirmation rate.

We provide the option to customize the subject line of the confirmation message, as well as the introduction and closing.

This knowledge base article is meant to cover what you should write in the message. For a how-to, see how you can edit your confirmation message.

Make sure you're asking these three questions when customizing the confirmation message:

Who is this message coming from?

Make sure it is clear who the confirmation message is from. That way new subscriber will know exactly why they received this message. Whether the message is from your company, your website, or you personally, the important thing is that your subscribers recognize the sender.

Why was the message sent?

It's very important that your subscriber make the connection between their initial subscription and this confirmation message. You can reinforce this on your thank you page as well as within the content of your message.

What should the subscriber do with this message?

Let your subscribers know exactly what action they need to take next. Remind then that they need to click the link in this message to complete the process of joining your list. This ensures that the message isn't simply ignored or set aside for later and forgotten.

What should I use as my subject line?

The subject line is the first thing your subscribers see when they receive your message in their inbox.

You can choose one of our pre-approved subject lines or customize your own. To use a pre-approved subject lines choose it from the Select an approved subject line drop down menu.

Pre-approved subject line section

You can also create your own subject line. To do so, click "Request a custom subject line".

Request a custom subject line hyperlink

We recommend including your company name as well as any related information that subscribers can use to recognize this message. Something along the lines of "Confirm your subscription to [your business name here]" You can also add the subscriber's name from the personalization drop down menu provided.

box to type in custom subject line

What should the Header look like?

Once your subscribers have opened the confirmation message, then need to take action by clicking on the confirmation link. This is where the header section of your message is important. We recommend you customize this part of the message to include more information on your business, and what will happen when a subscriber clicks the confirmation link.

Message content, Header section

Things that you want to include:

  • A reference to the confirmation link further down the message. As clicking that link is the only thing that your subscriber needs to do with the confirmation message, it is good to call out exactly how they should proceed.
  • Reasons that the subscriber would want to confirm. Let your subscribers know what they are going to receive after confirming to your list. This is also a great place to remind your subscribers what they originally signed up to receive.

Things that you don't want to include:

  • Links back to any website. You need your subscribers to click that confirmation link, so you don't want to confuse the issue with any additional links in the message.
  • Other content unrelated to the confirmation process. The focus needs to be on getting your subscribers to confirm. Remember that they will receive your welcome message right after they confirm.

What should my Signature look like?

A quick thank you is all you really need.

Message content, Signature section

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