How can I improve my confirmation rate?
Sending a confirmation message is one of the best ways to protect your list against SPAM complaints and malicious sign ups to your list. It helps to keep the unsubscribe rate lower, as people signing up to your list have confirmed that they want to receive your messages.
That said, there will be some people who sign up and do not confirm.
What can I do?
After your subscribers submit their information through your form, they are taken to a thank you page.
On this page, you should tell them what's going to happen next and provide clear instructions on what they need to do in order to complete the sign up process. It is important to remove any uncertainty your subscribers might have about how to proceed after they've entered information in your form. Make sure to explain that your subscribers will receive a message asking them to confirm. AWeber's default thank you page includes this information.
In addition to your thank you page, you should also customize your confirmation message. You can add text to the body of the message, customize the subject line, and change the button. You don't have to use the phrase "Confirm your subscription," but you'll need to make sure that it is very clear what will happen after a subscriber signs up to your list. You can also explain the types of messages subscribers will receive and how often they can expect to hear from you.
Let's say they've registered for your webinar and you are planning on send messages every day to remind them about the webinar. You can include that information in your confirmation message. Here is an example of what that message might look like:
The message should reinforce what you said on your thank you page and explain what needs to be done to complete the process.
Note: It may seem redundant, but it's important to restate what your subscribers signed up for in this message. We all receive a lot of email everyday, and you don't want your messages lost in the shuffle. If someone reads this message hours after signing up, will they would understand who you are and remember what they need to do?
Other things to keep in mind
Make sure that your from name and address are recognizable. This information is the first thing your subscribers will see when looking for your message in their inbox.
If people are signing up on your website, ensure your from address matches the domain. This reminds potential subscribers where the confirmation message has come from. Keeping that continuity in your sign up forms and overall funnel creation helps potential subscribers move further towards your intended goal.