Your website is the best way to generate a list of responsive subscribers, since people are seeking out your information at the point where they give you their email address.
However, some business owners:
|Don't have websites or physical locations customers can visit, but still want a way to effectively follow up with people|
|Do have a website, but seek to expand the range of their advertising to reach a wider demographic|
If either of these statements describe your business, advertising your email campaign in a print publication is a solution you will want to consider.
How to Collect Subscribers Using Print Ads
Find a publication that runs short advertisements in the price range you can afford.
|To maximize your return on investment (ROI), you'll want to choose publications with a readership that fits in your business' niche, rather than general interest publications.|
Run an ad that uses a few enticing words to hook the reader so that they want to know more.
If you do have a website and have ample space, direct readers to the URL address for a page on your website containing a sign up form in a highly noticeable location. Instruct them to sign up for your email campaign.