The unsubscribe page is seen by subscribers who click the link at the bottom of your messages in order to stop receiving your email. While many visitors to this page will simply be leaving, it's good practice to make it clear to your subscribers who you are and why they'd want to remain on your list, and the unsubscribe page is literally the last place you can do that.
To see what your unsubscribe page looks like now, or edit the information that appears on that page, simply follow the instructions below.
Step By Step Instructions
- Hover over the "List Options" tab and click List Settings.
Here, click "Personalize Your List" at the top of the page.
- To view your unsubscribe page as it is now, scroll down under the "Social Media / Sharing" section and click the "Preview" your unsubscribe page link.
- To edit the information on the unsubscribe page, scroll back up to the "Company Branding" section. The company name will appear on that unsubscribe page, along with your logo, and a link to the website URL you provide.
Remember to click the "Save Settings" button after you make any changes here.
- Back at the top of the page, you can click "Basic Settings" to change one last piece of information that appears on your unsubscribe page.
The "List Description" is a sentence or phrase which you can use to remind subscribers what they signed up for. Again, make sure to click the "Save Settings" button after any changes.