Where do I see my open and click rate stats?

Open and click through rates provide valuable information about your subscribers and their activity on your list. This can help you to determine if you are running a successful mailing campaign. The statistics for opens and clicks are found in different areas of your account for broadcasts or campaigns. To find out where to see your open and click through rates check out the helpful information below!

For Broadcasts

You can see information on your broadcasts on their QuickStats pages.

Just go to your "Broadcasts" page and click the subject line of the message in question.



This will take you to the "QuickStats" page for that message, where you can see all sorts of information about your message.

For Workflows

To review the performance of the messages within your workflows, you can easily access stats for each message within a workflow.

Go to the "Automation" tab in the main navigation menu. Select "Workflows" from the dropdown to access all your automated workflows.

Choose the workflow you'd like to review. Click on "Preview" to open the detailed view of your automation sequence.

Inside the workflow, you’ll see all the actions/messages that are part of the automation. Click on the "View Stats" icon in any message within the workflow to view more detailed information on that particular message.

You’ll be presented with a breakdown of opens, clicks, bounces, and other performance metrics.