How do I track how many times my messages are opened?
AWeber automatically tracks the number of times your messages are opened by your subscribers when you send HTML emails. This data helps you understand how engaged your audience is with your content and allows you to fine-tune your email marketing strategy.
QuickStats
To see how many times a message has been opened for any broadcast you've sent, you can review the QuickStats.
To find your "QuickStats", choose "Broadcasts" to view all of your sent broadcast messages under the "Messages" tab.
In the "Sent" column, locate the subject line of the email you want to review. Click on the subject line to access the QuickStats page, which will show the number of opens, clicks, and other relevant metrics for that message.
Workflows
To review the performance of the messages within your workflows, you can easily access stats for each message within a workflow.
Go to the "Automation" tab in the main navigation menu. Select "Workflows" from the dropdown to access all your automated workflows.
Choose the workflow you'd like to review. Click on "Preview" to open the detailed view of your automation sequence.
Inside the workflow, you’ll see all the actions/messages that are part of the automation. Click on the "View Stats" icon in any message within the workflow to view more detailed information on that particular message.
You’ll be presented with a breakdown of opens, clicks, bounces, and other performance metrics.
Reports
If you'd like to review opens for all your messages at once, you can visit Reports.
Navigate to the "Reports" tab from the navigation bar to access your Reports.
On the left-hand side of the page, you will see a list of available reports. Scroll down to choose "Broadcast totals" for all your broadcast messages or "Follow-up totals" for your automated campaign messages.
The stats will be displayed in a table and graph format on the right side of the page. Here, you'll see the total opens and other relevant data for each date in the selected category.