How do I track the click through rate in my messages?

You can track the number of times that your subscribers go to the URLs in your messages by enabling "Click Tracking."

To Enable Click Tracking

Click tracking is enabled by default for all messages.

In broadcast messages, this can be seen in the "Message Options" section under "Broadcast Settings".

Track clicks on website links in this message highlighted in Message Options section for Broadcasts

In follow up messages, this can be seen in the "Message Options" section under "Add to Follow Up Series".

Track clicks on website links in this message highlighted in Message Options section for Legacy Follow Up Series

In campaign messages, click tracking is always turned on.

How Does It Work?

When you enable "Click Tracking", AWeber will automatically convert all URLs in your message to special tracking URLs.

Whenever subscribers click on one of your links, they go to that tracking URL, which records the click and immediately redirects them to the URL you entered in your message.

Where Do I View My Click Through Stats?

Go to your Reports page, under the "Reports" tab.

Hover over Reports tab and click Reports

On the left side of the page you'll see list of available reports.

At the bottom of that list, choose "Follow Up Totals" or "Broadcast Totals" depending on which type of message you want to see stats for.

Follow Up Totals and Broadcast Totals filters

Your stats will appear in a graph and table to the right.

Quick Stats

To get a quick breakdown of your clicks for a particular broadcast, just go to the "Quick Stats" page for that message.

First, click "Broadcasts" under the "Messages" tab.

Hover over Messages tab and click Broadcasts

Next, click the subject line of the broadcast in question under the "Sent" heading.

Subject line of recently sent Broadcast highlighted

Now just click the "Clicks" tab on the left to see who has clicked on which links in that message.

Clicks tab on Broadcast Quick Stats page

Have more questions? Submit a request
Powered by Zendesk