Why should I use Click Tracking?

Click Tracking enables you to track how many times a particular message has driven traffic to your web pages.  Using it can help you to learn about what your subscribers want and to optimize your email campaign:

• If you develop a campaign with multiple messages, it will help you to track which of your messages are most effective in driving traffic to your landing pages.

• Should you decide to take a different approach with your campaign of messages, you can use our split testing feature to experiment and review the results using click tracking.