What is a good open / click rate?

The truth is that there is no specific answer that can be given to this question, but these features offer very useful information nonetheless.

Open and click rates vary widely from industry to industry, campaign to campaign, and case to case.  Each campaign is a like a fingerprint in that it is affected by a unique combination of factors.

Still, by reviewing your click tracking and open rates you have a powerful tool to help you to improve on your own efforts internally.

If you send a number of messages with click tracking and open rate tracking enabled, you can comparatively review which messages get opened, and which messages provoke the most traffic to your web pages.

For tips on optimizing the effectiveness of your email campaigns, review our knowledge base and blog articles, or check out our webinar about improving your newsletters!





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