After you have sent a broadcast, you can check back in later to analyze its performance. Here you will be able to see who is interacting with your message, what those people are doing with it, and even how much revenue the message generated directly. You can even quickly create segments to send messages to subscribers who opened your message, clicked on its links, or bought from you after reading it.
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Opening the Broadcast Summary Page
First, make sure you're working under the Broadcast page. You can get there by clicking on "Broadcasts" under the "Messages" tab.
Once here, under the "Sent Broadcast" area at the bottom of the page, click the subject line of your broadcast to open the summary page.
At the top of the page is a one-glance overview of your broadcast, showing the time it was sent, the lists it was sent to, how many bounces (undeliverable subscribers) there were, and the percentage of the list that complained your message was spam (try to keep this below 0.10%).
The next area of the page consists of a large graph which can display different information about your broadcast. To change what is shown on the graph, simply click the appropriate button on the left.
At the top of the list is the "Opens" button, which will display a graph of how many times your message was opened over time.
Clicks will show how many times the links in your message was clicked each day.
Sales will bring up how much revenue was generated each day by the message (i.e. people who read the message, then clicked a link in the broadcast and purchased a product), as long as you have sales tracking set up for your account.
"Web Hits" shows how many pages on your website were visited by people who clicked through links in your messages, as long as you have set up AWeber's web analytics on your site. After clicking "Web Hits", you can simply scroll down beneath the graph to see which pages were visited most frequently.
Unsubscribes will display a graph of how many people unsubscribed from your list using the unsubscribe link in that broadcast - scroll down to see the specifics.
Finally, Domains create a pie chart illustrating what ISPs (i.e. yahoo.com, gmail.com) your subscribers are using.
One Click Segmenting
One way to quickly put this information to work for you is to create segments, allowing you to send broadcasts to specific groups of subscribers. The "Broadcast Summary" page allows you to quickly create these segments based on how subscribers interacted with your message.
When you have chosen the "Opens", "Clicks", or "Sales" options, scroll down below the graph. On the right, you will see two options - one for subscribers who took the action in question (i.e. did open the message) and another for subscribers who did NOT take that action (i.e. did not open the message). Click the button for the group you are interested in.
Now, a little farther down the page, you will see a large green button on the right, labeled "Send Directly to These Subscribers" - click this.
This will open a popup window. Here, name your segment, then click "Save Your Segment" to create a segment for later use, or "Send to Segment Now" to skip right to creating a broadcast to send to those subscribers.
Sharing and Social Media
If you want to change whether or not your message is stored in your broadcast archive, you can do so by simply clicking the "ON/OFF" button next to the "Sharing / Social Media" section of the page.
At the bottom of the page, there are two last buttons. To see the message you sent, simply click "Review Sent Message." To copy the message and resend it, click "Copy Message."