How can I use the QuickStats page?
After you have sent a broadcast, you can check back in later to analyze its performance. In this article, we will review how to access your QuickStats page and what information is available for you. You will be able to see who is interacting with your message, what those subscribers are doing with it, and even how much revenue the message generated directly.
Note: This feature is not accessible on the AWeber Free plan. Upgrade your account to unlock this feature and many more by clicking here, or by contacting our Customer Solutions team.
Further instructions on how to upgrade your account if needed can be found here.
Opening The Broadcast QuickStats Summary Page
First, click the "Messages" tab and select "Broadcasts."
Once here, locate the "Sent" tab, which is selected by default. Click "View Stats" for the broadcast message you'd like to view QuickStats for.
At the top of the page is an overview of your broadcast, showing the time it was sent, the lists it was sent to, how many bounces (undeliverable subscribers) there were, and the percentage of the list that marked your message was spam (try to keep this below 0.10%).
The next area of the page consists of a large graph which can display different information about your broadcast. To change what data is shown, click the desired tab above the graph.
At the top of the list is the "Opens" tab, which will display a graph of how many times your message was opened over time.
Next, "Clicks" will show how many times the links in your message were clicked each day.
"Sales" will bring up how much revenue was generated each day by the message (i.e. people who read the message, then clicked a link in the broadcast and purchased a product). This data is displayed as long as you have sales tracking set up for your account. In the example below, sales tracking has not been installed.
"Web Hits" shows how many pages on your website were visited by people who clicked through links in your messages, as long as you have set up AWeber's web analytics on your site. After clicking "Web Hits", you can scroll down beneath the graph to see which pages were visited most frequently. In the example below, web analytics has not been installed.
"Unsubscribes" will display a graph of how many people unsubscribed from your list using the unsubscribe link in that broadcast - scroll down to see the specifics.
"Domains" creates a pie chart illustrating what ISPs (i.e. yahoo.com, gmail.com) your subscribers are using.
One way to utilize this information is to create segments, allowing you to send broadcasts to specific groups of subscribers based on your stats. Under the performance graph, you'll have the option to quickly save a segment based on the data you're viewing.
With your newly saved segment, you can send your next broadcast to the targeted group of subscribers.
Newsletter Hub Links
If you want to change whether or not your message is posted to your Newsletter Hub, you can do so by clicking the toggle for "Include Broadcast in Newsletter Hub" under the Newsletter Hub Links section of the page.
Under the Social Links section, you will see the Social Media pages you've shared the broadcast on. This information would be the Facebook page and/or Twitter page you've shared the broadcast to. If neither social media page was selected at the time of the broadcast sending, no pages will be displayed.
At the bottom of the page are the last three buttons. To view the message you sent, click "Review Message." To make a copy of the message, click "Copy to Drafts." You are also provided the option to export the broadcast's data. Click the "Download to Excel" button to process this.