After you have sent a broadcast, you can check back in later to analyze its performance. Here, you will be able to see who is interacting with your message, what those people are doing with it, and even how much revenue the message generated directly.
Note: this feature is not accessible on the AWeber Free plan. Upgrade your account to unlock this feature and many more by clicking here, or by contacting our Customer Solutions team.
Further instructions on how to upgrade your account if needed can be found here.
Opening The Broadcast QuickStats Summary Page
First, make sure you're working under the Broadcast page. To access this section, click the "Messages" tab and select "Broadcasts."
Once here, locate the "Sent" tab. Then, click "View Stats" for the broadcast message in question. This will direct you to the QuickStats summary page of your message.
At the top of the page is an overview of your broadcast, showing the time it was sent, the lists it was sent to, how many bounces (undeliverable subscribers) there were, and the percentage of the list that complained your message was spam (try to keep this below 0.10%).
The next area of the page consists of a large graph which can display different information about your broadcast. To change what is shown on the graph, simply click the appropriate button on the left.
At the top of the list is the "Opens" button, which will display a graph of how many times your message was opened over time.
"Clicks" will show how many times the links in your message were clicked each day.
"Sales" will bring up how much revenue was generated each day by the message (i.e. people who read the message, then clicked a link in the broadcast and purchased a product), as long as you have sales tracking set up for your account.
"Web Hits" shows how many pages on your website were visited by people who clicked through links in your messages, as long as you have set up AWeber's web analytics on your site. After clicking "Web Hits", you can simply scroll down beneath the graph to see which pages were visited most frequently.
"Unsubscribes" will display a graph of how many people unsubscribed from your list using the unsubscribe link in that broadcast - scroll down to see the specifics.
"Domains" create a pie chart illustrating what ISPs (i.e. yahoo.com, gmail.com) your subscribers are using.
One way to have this information to work for you is to create segments, allowing you to send broadcasts to specific groups of subscribers. The "Broadcast QuickStats Summary" page allows you to quickly see how well your broadcast performed.
At the "Manage Subscribers" section of your list, you can create segments of subscribers who opened your message/did not open your message, clicked your link/did not click your link, or purchased from you (using AWeber's "Sales Tracking").
For more information on how to create a segment based on the data you've collected, please visit the following Knowledge Base article:
Broadcast Archive Links
If you want to change whether or not your message is stored in your broadcast archive, you can do so by simply clicking the "ON/OFF" button next to the "Broadcast Archive Links" section of the page.
Under this section, you will see displayed the Social Media pages you've shared the broadcast on. This information would be the Facebook page and/or Twitter page you've shared the broadcast to. If neither social media page was selected at the time of the broadcast sending, no pages would be displayed.
At the bottom of the page are the last three buttons. To see the message you sent, simply click "Review Sent Message." To copy the message and resend it, click "Copy Message." You are also provided the option in the "Broadcast QuickStats Summary" to export your broadcast's data. Click the "Download to Excel" button to process this.