What is personalization?
You've probably received personalized email before - it addressed you by name, or mentioned specific dates.
With AWeber you can create this type of personalized message using a variety of variables.
When the system sends your message, it finds each variable, and replaces it with information pertaining directly to each of your subscribers.
This way you can write just one message, and have John read a message that opens with "Dear John," while Sally reads a message that opens with "Dear Sally."
You can personalize your messages with your subscribers' names, email addresses and other information.