What can I personalize in my messages?

Create a more engaging experience for your readers by using personalization in your emails.

Personalization fields allow you to include information specific to individual subscribers in your messages to them.

Important: All personalization variables must be lower case. Make sure that the any variables added to your message match those in this article exactly.

Use {!firstname_fix}

Do not use {!Firstname_fix}

When editing a message, you can insert a personalization field by first selecting the area in which you'd like to create the field.


Next, in the toolbar above the editor, click the "Personalize" button. This will provide a drop down menu where you can select which personalization value you would like to add to your message.


Now, your personalization will be added to your message.


You can include the following options for personalization:

Subscriber Information

The following information is pulled from the subscriber's initial signup, and is mostly information that they provided directly to you.

Full Name
First Name
Last Name
Email Address
Thank you page
Ad Tracking
IP Address
Signup URL
Signup Date
Custom Field Data

Information from Your Account

This information is set on your List Settings page.

Contact Address
Unsubscribe Link
Archived Web Version
Other Text Snippets

Subscriber Location

This information is generated from your subscriber's IP address.

Postal Code
DMA Code
Area Code

Name Variables

The AWeber system can correct the capitalization of most subscribers' names. So if someone enters their name as steve, AWeber can display their name in messages as Steve. 


Variable Displays
 {!name} Subscriber's full name
 {!name_fix} Full name, corrects capitalization
 {!firstname} Subscriber's first name
 {!firstname_fix} First name, corrects capitalization
 {!lastname} Subscriber's last name
 {!lastname_fix} Last name, corrects capitalization

Date Variables

AWeber can display the current date, as well as the date the subscriber opted in to your list, in several formats.

For the current date:

Desired Date Format Use Subscriber Sees
 Long Date  {!date long+0} January 3, 2015
 Abbreviated  {!date abb+0} Jan 3, 2015
 Short w/Slash  {!date ss+0} 1/3/2015
 Short w/Dash  {!date sd+0} 1-3-2015
 European w/Slash  {!date es+0} 3/1/2015
 European w/Dash  {!date ed+0} 3-1-2015
 Day of the Week  {!date dayname+0} Wednesday

After inserting the date variable, you can change the number 0 to another one in order to make a future date display in the message. Examples: {!date long+1}, {!date abb+7}

For the date a subscriber signed up to your list:

Desired Date Format Use Subscriber Sees
 Long Date  {!signdate long} January 3, 2015
 Abbreviated  {!signdate abb} Jan 3, 2015
 Short w/Slash  {!signdate ss} 1/3/2015
 Short w/Dash  {!signdate sd} 1-3-2015
 European w/Slash  {!signdate es} 3/1/2015
 European w/Dash  {!signdate ed} 3-1-2015
 Day of the Week  {!signdate dayname} Wednesday

Note: The signdate variables do not use the +0 that the current date variables do.

Geographic Variables

When subscribers opt in to your list, AWeber captures their IP address. Based on this IP address, for most subscribers we can capture geographic information which you can use to personalize your messages.

This geographic data is based on the subscriber's IP address, which will not always match where they are physically located. It is an approximate measure, so please use it accordingly.

Variable Displays
{!geog_country} Country (where subscriber signed up from)
 {!geog_region} Region (in the USA, this is State)
{!geog_city} City
{!geog_postal} Postal Code
{!geog_lat} Latitude
{!geog_lon} Longitude
{!geog_dma_code} Direct Marketing Association code
{!geog_area_code} Area Code


RSS Variables

These variables pull information from an RSS feed that you've set up Blog Broadcast for. They do not apply to Follow Up Messages or regular Broadcasts.

Variable Displays
{!rss_channel_title} Title of Your Feed
{!rss_channel_description} Description of Your Feed
{!rss_channel_link} Link to Your Web Page
{!rss_itemblock} Opens an RSS Item Block
{!rss_itemblockend} Closes an RSS Item Block
{!rss_item_title} Title of Your Post
{!rss_item_date} Date of Your Post
{!rss_item_description} Excerpt/Content From Post
{!rss_item_content} Full Content From Post
{!rss_item_link} Link to Full Post Online


The {!rss_item_title}, {!rss_item_date}, {!rss_item_link}, {!rss_item_content} and {!rss_item_description} variables will not work if you place them outside of an RSS item block - they have to appear after {!rss_itemblock} and before {!rss_itemblockend}.

The {!rss_itemblock} and {!rss_itemblockend} variables can each only be used once in the subject line and once in the body of the message.


Custom and Global Fields

Variable Displays
{!custom variable name} Whatever information is stored in the variable name custom field
  {!custom_fix variable name} Whatever information is stored in the variable name custom field, with the first letter of each word capitalized
{!global variable name} Whatever information is stored in the variable name global field
{!global_fix variable name} Whatever information is stored in the variable name global field, with the first letter of each word capitalized


Other Variables

Variable Displays
{!email} Subscriber's email address
 {!ad_tracking} Subscriber's ad tracking category 
{!remove_web} Unsubscribe link
{!add_url} URL where subscriber signed up
{!add_ip} IP address subscriber signed up from
{!signature} Your signature file
{!contact_address} Your postal contact address
{!archive_url} Link to the archived web version of your broadcast message 


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