How do I create a Follow Up Series message?

To create and edit follow up messages in your AWeber account, you need to follow just a few simple steps in your control panel.

Note: This entry discusses creating autoresponder and follow up messages. For newsletter messages please see how to create and edit a broadcast.

If your account was created after 02/03/2020, the Follow Up Series feature will not be present within your account as this feature has been deprecated. Creating an automated series of messages can be done with Campaigns.

Instructions for AWeber's Drag & Drop Email Builder are below. Instructions for the HTML Editor are further down the page.

Step By Step Instructions

  1. Access the "Follow Up Series" from the "Messages" tab. Click the "Drag & Drop Email Builder" button, or select the message editor you'd like to use to create your message.

    Access the Follow Up Series tab and click the message editor

  2. At the top of the message editor, enter the subject line for your message.

    Enter a Subject Line for the message

    Note: You can add personalization fields using the "Personalize" button to the right.

    Next, click the "Templates" button located in the right hand side of the message editor. This will be located under the "Message Properties" section.

    Option to add personalization

    Many templates have color schemes you can select from below the template itself. You may even have your own template to choose from! Once you've found the template that you'd like to work with, select it and click the "Apply" button at the bottom of the sidebar. 

    Apply Button

  3. Now it's time to start using the Drag & Drop Email Builder. The editor has two major components: Rows and Elements.

    Rows are the areas in a message where you can place your content. Templates come with a number of rows already in place, usually with placeholder text or images included. You can create new row for content by clicking on the 'Row' element to the left and dragging it into the body of the message.

    Row Element

    You can add columns to a row by clicking the 'Add Left' or 'Add Right' buttons under the 'Add Column' section to the right.

    Buttons to Add Column to the right or left of current column

    Note: You can also change the alignment of the content in each row: rows can be top, center, or bottom aligned using the 'Column Alignment' section to the right.

    Settings for Column Alignment

    Elements are the actual content in your message (text, images, etc). You can drag and drop these elements to move them around. To start working with an element, click and drag the element in place on the message canvas. 

    Drag and Drop arrow next to element highlighted

    Once the element is in place, you'll see icon options to "Copy" and "Delete". If you need to use either of these options, simply click the icon and the selected action will occur.

    Copy and Paste Icons highlighted next to selected element

  4. To add new elements to your message, drag them over from the left hand sidebar into your message.

    List of Elements in the editor

    In this next section, we'll review how each element can enhance your message. 

    Paragraph block with the image of the paragraph editing symbolThe "Paragraph" element creates a block of text that you can use for the body and other text boxes. Click on the block once you've placed it to edit the text.

    Article block with the image of a newspaper layout The "Article" element creates a headline, a text area, and a "read more" link. Click the text to edit it, and set the URL of the link in the menu that appears to the right. Some templates may include an image as well - if that's the case, you can edit the image via the menu to the right as well.

    Image Element with the image of a sun and mountain example The "Image" element allows you to insert an image into your message. The menu to the right allows you to upload an image directly to AWeber or enter the URL of the image you'd like to display. You can also have the image link to another page when clicked, and provide the text that will appear when someone hovers their cursor over the image.

    Video Block with the image of a play button The "Video" element allows you to add a YouTube or Vimeo video to your message. This will take a screenshot of your YouTube or Vimeo video and hyperlink the image with the URL of the YouTube or Vimeo video.

    Button block with the image of a plain button being clicked The "Button" element creates a clickable button. To the right, you can edit the URL the button is linked to, change the button label, text style, button color, or replace the button with another image.

    Social block with the image of connecting lines The "Social" element adds buttons to allow readers to follow you on different social media sites - simply add the social media links using the window to the right.

    Product block with the image of a shopping cart The "Product" element creates an image which you can replace with an image of your product, along with text for the product's name, description, and price. Finally, it comes with a button that can take customers to your order page. The image and button can be edited via the right side window.

    Coupon Element with the image of scissors cutting a dashed line The "Coupon" element is ideal for special offers or discounts, with a text area and a dashed border (think a cut-out coupon) by default. On the right, you can add a background image or change the border.

    Logo block with the image of a star in a circle Similar to the "Image" element, the "Logo" block inserts an image, but automatically loads your logo if you've set one up on the "List Settings" page.

    Signature block with the image of a pen The "Signature" element adds your signature file to your message. Learn how to edit your signature file.

    Divider block with the image of two rectangles being split The "Divider" element allows you to add visible separation elements to your message with borders that are dotted, dashed, or solid.

    Share block with the image of a newspaper The "Share" element allows your readers to share your broadcast to popular social networking sites like Facebook and Twitter. Add which services you would like to share to from the Share menu to the right.

    Row block with the image of stacked rectangles The "Row" element allows you to add a row in your message. You can fill that row with any of the other blocks, such as images, text, headlines, etc. You can even add columns to add different blocks side by side.

  5. Once you have arranged the message's layout, you can start entering text. When editing the text of your message (remember, just click on the text you want to change), you'll notice a toolbar above the block you are working in.

    Text toolbar above selected paragraph element

    This toolbar will allow you to change the font, size, and other formatting of your text. Simply highlight the text you want to change, and use the toolbar to modify it.

    To create hyperlinks, highlight the text you'd like to turn into a link, then click the Subscriber's Info option selected in Personalize drop down menu button in the toolbar. In the popup that appears, simply enter the URL you would like to link to.

    To use personalization fields, click the "Personalize" button. This will provide a drop down menu where you can select which personalization value you would like to add to your message.

    Personalize dropdown highighted

    When you select Subscriber's Info, Subscriber's Location, or Your Snippets, the menu will expand with more options.

    Personalize dropdown menu expanded

    Note: You can click on the field to change the content at any time if you need to do so.

  6. Once you've completed writing your message, click "Save & Exit" in the bottom right hand corner of the editor.

    Save and Exit button on bottom right of editor

    Note: The Drag & Drop Email Builder will automatically create a plain text version of your message for you.

  7. Now that your message is saved, click the "Send Options" button and choose "Add to Follow Up Series."

    Send Options buttton with Add to Follow Up Series highlighted

    Set the interval for your message by typing in the number of days after the previous follow up message you'd like the message to be sent.

    Interval menu and selector

    Note: The first follow up message on your list will always be sent out immediately after a subscriber joins your list at Interval 0. 

    Next, you can choose whether you'd like to use send windows or not. Simply click the "Edit" button to set a window.

    Option to add Send Window to message

    Once enabled, you can choose to have your follow up message sent only on certain days and times by clicks the days of the week, choosing the times from the time bar, and clicking "Apply". Below, you can choose to send based on each subscriber's local time and whether to have the send windows applied to all your follow ups.

    Options for Send Window

    Once complete, click the "Add to Follow Up Series" button.

    Add to Follow Up Series Button

Using AWeber's HTML Editor?

  1. The first thing that will appear when you create a new message with the "HTML Editor" is the subject line.

    Subject Line Field with example subject line

  2. Moving down the page, you will see the HTML message area. If you want to use HTML features such as changing the font size or color or inserting images, you can use this area to do so.

    toolbar

    Note: If you do not see the option to add content into your HTML message, you're likely viewing the "Source" HTML code. To transition to view the content of your HTML message, click the "Source" button.

    Source button as toggle for source and display

  3. Once you've completed writing your message, click "Save & Exit" in the bottom right hand corner of the editor.

    Save and exit button at the button right of the editor

    Note: The HTML Editor will automatically create a plain text version of your message for you.

  4. Now that your message is saved, click the "Send Options" button and choose "Add to Follow Up Series."

    Send options button with Add to Follow Up Series selected

  5. Set the interval for your message by typing in the number of days after the previous follow up message you'd like the message to be sent.

    Interval selector

    Note:
    The first follow up message on your list will always be sent out immediately after a subscriber joins your list.

    Next, you can choose whether you'd like to use send windows or not. Simply click the "Edit" button to set a send window.

    Edit button for Send Windows

    Once enabled, you can choose to have your follow up message sent only on certain days and times by clicks the days of the week, choosing the times from the time bar, and clicking "Apply". Below, you can choose to send based on each subscriber's local time and whether to have the send windows applied to all your follow ups.

    Send Window Options

    Once complete, click the "Add to Follow Up Series" button.

    Add to Follow Up Series Button

 

What if I have issues designing my messages?

AWeber offers hundreds of templates you’re welcome to use! If you would ever find yourself wanting to modify an existing template or would like a custom template built for you to reflect your branding, our Template Team would be happy to modify existing templates or design a custom template for you!

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