How do I send a Broadcast to part of my list (A Segment)?
By default, broadcast messages will be sent to all of your active subscribers in your current list. However, you can send a broadcast to only part of your list (which we refer to as a segment). Segments allow you to focus on a specific subset of your subscribers. Maybe you intend to send to subscribers with a certain tag, or have a need to connect with subscribers in a specific geographical area - in these situations, using segments enables you to send highly targeted mail.
(While it is possible to send to a segment of one person, we suggest you use your personal email provider for 'one to one' communication.)
We have some pre-made segments which match the By Date ones on your Manage Subscribers page and you will also be able to send to saved segments you have created. This guide will walk you through the steps to send to a segment.
Note: Saving and sending to custom segments is not accessible on the AWeber Free plan. Upgrade your account to unlock this feature and many more by clicking Upgrade within your AWeber account, or by contacting our Customer Solutions team.
Step By Step Instructions
- From the Drafts page, like if you were sending a normal Broadcast, click "Schedule."
- Under the "Audience" section, click the "Edit" button. From the "Send to Segment" dropdown box that will appear, you can choose your saved segment.
Once you make any other changes to scheduling and social sharing, you can schedule your broadcast as usual.
Note: If sending to a segment and also including additional lists, that segmenting rule will be applied to those included lists too; only people on the included lists that match the criteria of the segment you selected would get your message. If you do not include other lists, the message will only go to subscribers in the segment you selected in the list you're scheduling the message from.