What's the difference between Follow Up and Broadcast messages?

You will have seven options to choose from under the Messages tab in your AWeber account: Drafts, Broadcasts, Campaigns, Follow Up Series, Blog Broadcasts, Split Tests, and Email Template Manager. The six messages types would be Drafts, Broadcasts, Campaigns, Follow Ups, Split Tests, and Blog Broadcasts. Email Template Manager allows you to edit AWeber's templates, import your own template, or code your own template using our Theme Language.

Different message types

Drafts

AWeber's email newsletter software allows you to easily create messages to send to your subscribers. When you create a message, it will be listed as a draft. After your message is saved as a draft, you can send your message as a broadcast or add it to your follow up series.

greeen Create a Message button

Broadcasts

Broadcasts go out at specific dates and times, chosen by you when you create the message. Instead of setting an interval, you simply choose the send time of the broadcast, and it will go out to your list at that time. In addition, broadcasts can be sent to segments of your list, allowing you to target subscribers who are most interested in what you have to offer.

Schedule a Broadcast calendar

When would I use Broadcasts?

Broadcasts are an excellent way to make time sensitive announcements. Events, holiday emails, and the like are all great candidates for a broadcast message. Likewise, broadcasts are a good way to send weekly or monthly newsletters.

Learn more about creating broadcasts!

Follow Up Series

Follow up messages go out in a sequential order to people automatically after they subscribe. Whenever you create a new follow up message, you specify an interval which is the number of days that the system should wait before sending it. So for instance, if your second follow up has an interval of 4, subscribers will get that message 4 days after the first follow up.

Interval section

When would I use the Follow Up Series?

Follow Up messages are a great way to welcome subscribers to your list, as well as deliver relevant content that will be valuable to your subscribers no matter when they sign up for your list. Answering common questions about your products and services is one example of a great use of follow ups.

Learn more about creating follow ups!

Blog Broadcasts

Blog broadcasts are actually not a third type of message, but rather a way to automatically create broadcast messages when you make a new post on your blog. If you are interested in using this feature, learn more about blog broadcasts here.

Blog Broadcasts tab

Split Tests

Split tests allow you to send up to three Broadcast messages to different groups of subscribers in your list. Split tests are a great way to test different subject lines and message content, like pre-headers, in order to observe how your subscribers engage with these messages. After the messages have been sent, you can determine a winner (the message with the highest number of opens or clicks) and send that message to your remaining subscribers. If you're interested in conducting a split test, you can learn more about it here.

Split Tests tab

Which Kind of Message Should I Use?

As you can see above, both follow ups and broadcasts are useful in different situations. Rather than simply creating either follow ups or broadcasts, we recommend that you use them both together for best effect.

 

What if I have issues designing my messages?

Custom Template Design information

AWeber offers hundreds of templates you’re welcome to use! If you would ever find yourself wanting to modify an existing template or would like a custom template built for you to reflect your branding, our Template Team would be happy to modify existing templates or design a custom template for you!

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