Why should I use both Campaign and Broadcast messages?

New customers often tell us that they'd either like to use our newsletters or our autoresponders.

By taking advantage of both features, email marketers will see better results versus using only one of our features.

The Problem with Using Only One Type of Message

There are major differences in the Campaign and Broadcast messages are sent. Each has its own special niche within a successful email marketing campaign.

To illustrate the importance of using both, let's take a look at two scenarios where only one or the other is used.

Campaigns Only

You can set up as many Campaign messages as you'd like: 1, 5, 10, 101, and so on ...

A month of Campaign messages could contain an autoresponder, followed by a series of automatic follow up messages.

Calendar displaying scheduled Campaign messages
Unfortunately, despite the fact that there is no technical limitation for sending an infinite number of follow ups, it's simply not possible for you to write an unlimited number of them. At some point, your Campaign will come to an end.

Calendar showing months with no Campaign messages scheduled
What does this mean for us and our subscribers? We've effectively ended the relationship we worked to build through our Campaign messages.

Broadcast Only

Because with broadcasts we can continually send messages at specific dates and times, they don't carry the same type of problems as Campaign messages -- but they do have their own when used alone.

Let's say we send a bi-weekly newsletter, every other Tuesday of each month. One month, these days might fall on the 12th and 26th.

What would happen if I signed up on the 1st of that month?
calendar displaying scheduled Broadcast messages
If there are no messages set to be sent to me, I would have to wait 11 days to receive my first message.

Meanwhile, right at a time where I've come to a website and requested information and my interest is highest, I'm receiving absolutely nothing. During that time I may lose interest, or a competitor might help me with it.

Optimal Results Come from Sending Both

By sending both Campaign and Broadcast messages, both issues are completely eliminated.

Our Campaign messages will ensure that our subscribers are sent information early on after signing up, so we can begin to build a relationship. Then, the Broadcasts we send will make certain that we maintain and build on the relationship we established with the Campaign.
calendar displaying both schedued Follow Up Series messages and Broadcast messages
Instead of an incomplete calendar, ours will be spread with valuable messages consistently sent to subscribers regardless of when they sign up!

 

What if I have issues designing my messages?

Custom Template Design information

AWeber offers hundreds of templates you’re welcome to use! If you would ever find yourself wanting to modify an existing template or would like a custom template built for you to reflect your branding, our Template Team would be happy to modify existing templates or design a custom template for you!

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