With separate options for sending both legacy follow up messages and broadcast messages, there would seem to be a choice between using the two.
New customers often tell us that they'd either like to use our newsletters or our autoresponders.
And yet, by taking advantage of both features, email marketers will see better results versus campaigns using only one of those features.
The Problem with Using Only One Type of Message
There are major differences in the way legacy follow up and broadcast messages are sent. Each has its own special niche within a successful email marketing campaign.
To illustrate the importance of using both, let's take a look at two scenarios where only one or the other is used.
Legacy Follow Up Only
You can set up as many legacy follow up messages as you'd like: 1, 5, 10, 101, and so on ...
A month of legacy follow up messages could contain an autoresponder, followed by a series of automatic legacy follow up messages.
Unfortunately, despite the fact that there is no technical limitation for sending an infinite number of follow ups, it's simply not possible for you to write an unlimited number of them. At some point, your follow up series will come to an end.
What does this mean for us and our subscribers? We've effectively ended the relationship we worked to build through our follow up campaign.
Because with broadcasts we can continually send messages at specific dates and times, they don't carry the same type of problems as legacy follow up messages -- but they do have their own when used alone.
Let's say we send a bi-weekly newsletter, every other Tuesday of each month. One month, these days might fall on the 12th and 26th.
What would happen if I signed up on the 1st of that month?
If there are no legacy follow up messages set to be sent to me, I would have to wait 11 days to receive my first message.
Meanwhile, right at a time where I've come to a website and requested information and my interest is highest, I'm receiving absolutely nothing. During that time I may lose interest, or a competitor might help me with it.
Optimal Results Come from Sending Both
By sending both a series of legacy follow up messages, both issues are completely eliminated.
Our legacy follow up messages will ensure that our subscribers are sent information early on after signing up, so we can begin to build a relationship. Then, the broadcasts we send will make certain that we maintain and build on the relationship we established with the legacy follow up sequence.
Instead of an incomplete calendar, ours will be spread with valuable messages consistently sent to subscribers regardless of when they sign up!
AWeber offers hundreds of templates you’re welcome to use! If you would ever find yourself wanting to modify an existing template or would like a custom template built for you to reflect your branding, our Template Team would be happy to modify existing templates or design a custom template for you!