In some special cases, you may need to send a message to a group of subscribers with some subscribers removed from the list of recipients.
Perhaps you have a list of specific subscribers you'd like to suppress from receiving a message or set of messages. For that, you can simply upload a suppression file or type those addresses in. But instead, you might have a whole list of subscribers you'd like to exclude from a mailing.
Why Use the Exclude Feature?
For instance, let's say you have two email campaigns running, one for customers of Product A, the other for Product B. Some subscribers to the Product A list are also on the Product B list and vice versa.
One day, you want to send a message to the subscribers of Product B to give more information about and cross sell the related Product A. But what about the people who have already purchased both products? They may be frustrated with getting information on a product they've already purchased.
By excluding a list from a broadcast, you ensure that anyone on that list will not receive the message, even if they are on the specific list(s) you are sending to. This way, we could ensure that anyone who purchased Product A would not receive an email.
Step By Step Instructions
- After you've created your message, click the "Send Options" button to send/schedule your broadcast.
- From the "Broadcast Settings" page, there is a section called "Who should receive this message?". Click the blue "Edit" button in this section.
- Check the "Exclude" box next to the list you'd like to exclude. To exclude all other lists, check the top "Exclude" box. Once complete, click the blue "Apply" button.
Note: Check "Exclude" only for lists containing subscribers you wish to remove from the mailing altogether. It is not meant to designate that you simply don't want to include a list. Don't check either option for those lists.