How do I send messages to subscribers who opened a specific message?

If you'd like to send a message to only the people who opened a previous message of yours, it can be done in just a few steps.

Step By Step Instructions

1. Hover over the "Subscribers" tab and click "Subscribers."
   
   
   
   
2. On this page, select "Message opened" from the "Select Field" drop-down menu.
   
   
   
   
3. Now, click in the empty field to the right of "Message opened" and choose "Broadcasts," "Campaigns," or "Followups" depending on the previous message sent.
   
   
   
   
4. Click on the subject of the message you're interested in.
   
   
   
   
5. Click the "Search" button. All your subscribers who have opened that message will be displayed below.
   
   
   
   
6. Just above the list of subscribers, name this segment of your list and click "Save."
   
   
7. Now, when creating your broadcast, you will have a drop-down menu in the "Broadcast Settings" section for "Send to Segment." Click on the name of the segment you have created.
   
   
8. Now, when your broadcast is sent, it will go out to everyone who opened the message selected from your segment.