Learn how to send automated Follow Up and timed Broadcast messages to build a relationship with your subscribers. When both message types are used, you are able to automatically communicate with your subscribers through your Follow Up Series as well as sending time sensitive messages in the form of a Broadcast. Additionally, you can create a Blog Broadcast message to send the content of your blog posts directly to your subscribers or send a Split Test to test different subject lines and message content.
Both follow ups and broadcasts will first created under the "Drafts" tab. Once your draft is complete, you will be able to add your message to your follow up series or send it out as a broadcast to your subscribers.
For step by step instructions on creating your draft message, click the following link:
Broadcast messages are sent to your subscribers based on a specific date and time that you indicate. This can be scheduled to be sent immediately or at a future date and time specified. These messages are a great way for you to send your subscribers time sensitive information such as holiday messages, special time related deals, upcoming events, and more. To create a Broadcast, click the "Messages" tab and select Broadcasts.
For step by step instructions on creating your Broadcast message, click the following link:
Split Tests allow you to send different messages to randomized groups of subscribers in your list. The purpose of a Split Test is to see how subscribers engage with a particular subject line or specific content in your messages. You can schedule messages in a Split Test similarly to how you would schedule a Broadcast message. After the Spit Test has successfully been sent, you can determine a winner (the message that got the most opens or clicks), and then schedule the winning message to send to your remaining subscribers. To create a Split Test, click the "Messages" tab and select Split Tests.
For step by step instructions on creating Split Tests for your lists, click the following link:
Campaigns messages are automated messages that allow for customization of the content the subscriber receives based on triggers and automations you create. This is a great option for when you have similar subscribers that you want to send varied content based on a particular form they came in from or choices they've made in a campaign they are already in. To create a Campaign, click the "Messages" tab and select Campaigns.
For step by step instructions on creating your Campaign, click the following link:
Follow Up Series
Follow Up messages are automatically sent to your subscribers based on time intervals that you create. These messages are a great way for you to automatically send messages to your subscribers regardless of the time they sign up for your mailing list. To create a Follow Up, click the "Messages" tab and select Follow Up Series.
For step by step instructions on creating your Follow Up message, click the following link:
Blog Broadcast messages are sent to your subscribers when you make posts to your blog. The blog articles you post will be plugged into your Blog Broadcast message and sent to your subscribers based on the time setting you choose. To create a Blog Broadcast message, click the Messages tab and select "Blog Broadcasts."
For step by step instructions on creating your Blog Broadcast message, click the following link:
If you have a specific question about messages or any other topic related to email marketing, feel free to contact us. We're here to help!
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