How Are New Blog Broadcast Items Detected?

Each new item published to an RSS feed has a unique URL.

When you set up a Blog Broadcast, we use each item's unique URL to define a new story.

If a previously published story has its URL changed on your publishing side, it may potentially cause the story to be sent out again as a broadcast. Be careful in editing previously published stories if you do not intend for them to be re-broadcast.

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