What is a feedback loop?

A feedback loop occurs where an ISP provides an email sender with the information necessary to monitor and track for users who may not be using email marketing best practices and to remove a subscriber from a mailing list they no longer wish to receive.

When a user clicks on the "mark as spam" the sender is notified of it.

In turn, this:

• Prevents future issues with particular subscribers complaining
• Provides the sender feedback on messages and campaigns that are causing issues that could lead to larger deliverability problems

Do I Receive These Messages?

AWeber is technically considered the sender in this case, since our service sends your messages on your behalf.

When we receive these types of complaint reports, we automatically remove the complainer from your list to avoid issues, and send you a report with up-to-date information on the number of complaints you've received in the past.

Which ISPs are tracked?

Currently, we have feedback loops set up with the following growing list of ISPs: 

Understanding Complaints and Complaint Reports

You should now have an understanding of how complaints are made and reported. There are always steps you can take to lower your complaint rate.