Yes. Most of the important features of web email analytics work for both HTML and plain-text only messages.
With plain-text messages you can:
- Have your own website domain displayed instead of clicks.aweber.com for tracking links.
- Track which subscribers click on the links in your message and segment using this information
So, we could send a message to Bob, Lisa, and Sarah who clicked on link A but not Joe or Morgan because they did not click on the link.
- See which pages subscribers hit on your website after they click one of your links in your message
By reviewing this information, you can take a look at your ideal version of a sales funnel (ie. person goes from page A to page B to page C and finally to the order page) and determine whether subscribers are actually following this path, or find out which pages in the funnel are diverting them elsewhere.
- Set goals and their values, and send messages to people who do or do not complete them
You can go on to segment subscribers and send messages to only those who have completed (or did not complete) a specific goal. So, maybe we'd like to send a special message to subscribers who have read our special report, or maybe to everyone who has not yet ordered one of our products.
What Do I Miss By Not Sending HTML?
If you prefer to send plain text messages and would like to continue to do so, the only analytics feature you will miss a part of whether or not people open your messages.
Because the most accurate open tracking relies on the loading of tracking images in messages (and images cannot be included in plain text messages), you would not be able to view a complete list of which subscribers who appear to have opened a particular message you've sent or segment and send to only those people.
Still, with analytics any subscriber who clicks on a link within a plain text or HTML message is also recorded as someone who opened the message, since they obviously had to open and see the message in order to click a link. While this makes open tracking statistics more accurate for HTML senders, it also gives plain text senders some indication of the relative open rates of their messages, which is certainly better than none.
All other features are available completely for plain text only senders.