When you create your messages for your campaign, you can use unicode characters (a character set that allows you to write foreign characters, symbols, and emoticons). The unicode characters will allow your subscribers to read your content in your native language. This means that if you have a subscriber that speaks a different language (such as Thai), they will be able to see Thai characters (such as ณ) in your message.
An example using foreign language characters:
An example using symbols and emoticons:
Keep In Mind Before Sending
While most email clients support the use of foreign characters (e.g., Gmail, Yahoo, Outlook), not all do. As a result, the characters you use might not display properly for subscribers that use certain email services, such as AOL, so keep this in mind before sending emails with foreign characters.
You should consider testing your opens and click rates to determine the impact it has on the performance of your emails.
Also, keep in mind that you can’t copy and paste foreign characters from an outside service like Microsoft Word. Your content must be created within the message editor to guarantee language support.
AWeber offers hundreds of templates you’re welcome to use! If you would ever find yourself wanting to modify an existing template or would like a custom template built for you to reflect your branding, our Template Team would be happy to modify existing templates or design a custom template for you!