How can I use my current Follow Up Series with Campaigns?

When subscribers are added to your list, by default they will be sent the follow up messages in your Follow Up Series. Follow Up Series are completely separate from Campaigns, so if you did not wish to use one or the other, you're not required to do so.

If you would like subscribers to receive your campaign in addition to your follow up messages, you will need to trigger your campaign based on either the On Subscribe or Tag Applied trigger. Campaigns allows you to choose which subscribers will receive the campaign whereas Follow Up Series messages are sent to all active subscribers added to your list.

If your account was created after 02/03/2020, the Follow Up Series feature will not be present within your account as this feature has been deprecated. Creating an automated series of messages can be done with Campaigns.

Follow Up Series

A Follow Up Series consists of messages that are sent in sequential order based on the time intervals you have set. With follow ups, the first follow up message is immediately sent to subscribers after they're actively subscribed to the list.

Follow Up Series tab


Campaigns is AWeber's email automation platform, which allows you add subscribers into the campaign based on your selected trigger. Once in the campaign, subscribers can receive messages, adhere to a schedule, and have tags applied.

Campaigns tab

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