What Is Campaigns?

Campaigns is AWeber's email automation platform. With Campaigns, you can send the right message to the right person at the right time. This not only saves you time, but makes creating targeted campaigns simple to set up.

Build your campaign in the Campaign Editor using these Actions - "Trigger," "Send a Message," "Wait," and "Apply Tag." Each of the action items can be dragged and dropped onto your campaign "Canvas."

This article explains the different parts of Campaigns and how you could use the different Actions inside the Campaign Editor to build an effective email automation campaign.


When you first create your campaign, you're provided with the "Trigger." Using the "On Subscribe" option, you can select if you would like subscribers to begin your campaign based on their subscribing method. Using the "Tag Applied" option, you can select if you would like subscribers to begin your campaign based on when a tag is applied to the subscriber's information.


When building your campaign, there is a canvas where you can drag and drop the different Actions. The "Canvas" is the dark grey area where Action items can be organized. Each item dropped onto the canvas will serve as the next action to be taken with the subscriber.

Send a Message

After you've created messages in the Drafts section of your list, you can select to "Send a Message" to subscribers once they reach a certain point in your campaign. Dragging and dropping the "Send a Message" action onto your canvas will prompt the message options located in the right hand side of the editor.


Adding a wait time for when certain actions are to be taken in your campaign is an integral part of creating an effective campaign. Setting a wait time is accomplished by dragging and dropping the "Wait" action onto your canvas and selecting your wait time from the right hand side of the editor.

Apply Tag

While subscribers go through the different actions you've outlined in your campaign, you can add a tag to the subscriber to add them to different campaigns. This can be accomplished by dragging the "Apply Tag" action onto your canvas and entering in the tag(s) from the right hand side of the editor.

Campaigns is currently in a BETA state as we work to update and resolve any bugs or inconsistencies pending general release.

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