How do I get started with Campaigns?

This article will explain how you can get started with Campaigns and create a campaign from scratch.

Campaigns is AWeber's email automation platform. With Campaigns, you can send the right message to the right person at the right time. This not only saves you time, but makes creating targeted campaigns simple to set up.

Campaigns can be built using the Actions available - Trigger, Send a Message, Wait, and Apply Tag. Each of the action items can be dragged and dropped onto your campaign canvas. You can also configure your Campaign to allow for multiple entries, which means subscribers can repeat a Campaign they have already completed.

Step By Step Instructions

  1. If you haven't done so already, create the messages you would like to be added to your campaign. You can create your messages by clicking the "Messages" tab and selecting "Drafts." On the "Drafts" page, click the "Create a Message" button and select the message editor you would like to use to create your message. Our most popular editor is the "Drag & Drop Email Builder."

    Click Create a Message

  2. Once your messages are created, click the "Messages" button and select "Campaigns." Then, click the "Create a Campaign" button.

    Click Create a Campaign

    You will be given the option to create a brand new campaign, import an existing campaign, or choose from one of our campaign templates. Click "Create a blank campaign" to get started creating a new campaign.

    Create a blank campaign

  3. Provide your campaign with a name, and then click the "Create" button.

    Name the campaign

  4. When you first create your campaign, you're provided with the "Trigger." Using the "On Subscribe" option, you can select if you would like subscribers to begin your campaign based on their subscribing method. Using the "Tag Applied" option, you can select if you would like subscribers to begin your campaign based on when a tag is applied to the subscriber's information.

    Select a trigger

  5. Once your trigger is selected, you can start adding "Actions" onto your "Canvas." The canvas is the dark grey area where action items can be placed. Each new action dropped onto the canvas will serve as the next action to be taken with the subscriber.

    Canvas space

  6. To build your campaign, choose the different "Actions" from the left hand sidebar and drop them onto the canvas. The different "Actions" available for campaigns are "Send a Message," "Wait," and "Apply Tag."

    Actions elements

  7. To customize any of your actions, click the action on your canvas and update the "Settings" located in the right hand sidebar.

    Update action Settings

  8. If you ever need to reorder the actions in your campaign, you can do so by dragging the action from the canvas and dropping it into the desired place. When moving actions around, the remaining actions will be bumped down in the campaign.

    Drag actions to the campaign

  9. Once you've finished creating your campaign, click the "Save & Exit" button located in the bottom right-hand corner of your page.

    Click Save and Exit

  10. Once you're ready for the campaign to be active in your list, click the "Draft" tab and then click "Activate Campaign."

    Click the Draft tab and then Activate Campaign

  11. If you ever want to change the status of your campaign, you can do so by clicking the drop down menu for the campaign's "Status." The different statuses available are "Active," "Pause," "Close," and "Stop."

    Campaign statuses

    Once your campaign is closed or stopped, the campaign cannot be reactivated or paused.
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