What does each status mean with Campaigns?

There can be only one status for a campaign at a time, but there are a few different statuses that are possible. You can use the different campaign statuses to determine when a campaign is ready to go or not. This can be helpful if you're still in the planning stages of your campaign and not 100% ready for subscribers to receive content from you. Using the drop down menu for each of your campaigns, you can change the status of a campaign. This article explains each of these campaign statuses and what they mean.

Draft

If you've created your campaign without publishing it to be "On", the campaign will remain in a "Draft" status. The campaign's status will remain in a "Draft" status until you change it. In order to see if your campaign is in a "Draft" status, go to your Campaigns section and look to the right of your campaign name. If there is an indication of "Draft," your campaign is not active and would not be sent to subscribers.

On

When a campaign is "On", subscribers can be added to the campaign and begin receiving the different actions you've built onto the canvas. A campaign which is "On" can be changed to an "Off" status, "Closed" status, or "Stopped" status at any time.

Off

When a campaign is "Off", new subscribers will not get added to the campaign. All current subscribers will stop receiving messages in the campaign as well. Once the campaign is turned "On", existing subscribers will continue to progress through the campaign on schedule. Subscribers that were added to your list while the campaign was "Off" can be added to the campaign manually. While the campaign is "Off", actions like sending messages and applying or removing tags are "Off", but subscribers will continue through the Wait action they are currently associated with.



Note: If the campaign is "Off" for longer then the total time on a Wait action, the action following the wait will take place immediately upon turning the campaign "On". If there is a send window in place, the action will take place at the next available send window after the campaign is turned "On".

If you happen to see your campaign is "Off" with a notice of "Issues Found", this is typically due to having an empty "Send Message" action in your campaign. Adding a message to the missing section of your campaign should resolve this issue for you so you can turn your campaign status to "On".

Closed

When a campaign is closed, the campaign will not allow any new subscribers to be added; however, it will still continue to the end of your actions for the subscribers already in the campaign. A closed campaign cannot be reactivated or paused; a closing campaign can only be stopped.

Stopped

When a campaign is stopped, the campaign will no longer allow subscribers to join. All current subscribers in the campaign will also stop receiving messages. A stopped campaign cannot be reactivated or paused.