How do I send messages to subscribers who did not open a specific message?

Resending a message to subscribers who did not open it is a great way to increase engagement. If you'd like to send a message to people who did not open a specific message in your list, it can be done with a few steps.

Step By Step Instructions

  1. Hover over the "Subscribers" tab and select "Manage Subscribers".

    Select Manage Subscribers from the Subscribers tab

  2. Once on this page, choose "Message not opened" from the "Select Field" drop down menu.

    Select the Message not opened field

  3. Now, click in the empty field to the right of "Message not opened" and choose "Broadcasts" or "Followups" depending on the previous message sent.

    Choose Broadcast or Followups

  4. Click on the subject line for the message you're interested in.

    Select the subject line of your message

  5. Click the "Search" button. All your subscribers who have not opened that message will be displayed below.

    Click Search

  6. Just above the list of subscribers, name this segment of your list and click "Save Segment."

    Name and save your segment

  7. Now, when creating your broadcast, you will have a drop down menu in the "Broadcast Settings" section for "Send to Segment". Click on the name of the segment you have created.

    Send to segment setting

Congratulations! You can now reach out to these specific subscribers and offer them content that may engage them more in the future.

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