A List is the way that you differentiate messages and subscribers from others in your AWeber account. You would use lists to manage the content in your account, and see what specific subscribers have signed up to receive. This can be thought of as a team, distribution or mailing list, or collection of subscribers.
How Can I Use My List?
You can also think of a list as a way to separate subscribers with common interests into different groups for easier targeting. Whenever anyone signs up to your list, they are doing so to receive a specific kind of information from you. For example, if you have a pet grooming business, it is likely that you would have a list for cats and a list for dogs. When someone signs up to receive more information on grooming their dog, they would be added to the dog list and vice versa.
Whenever you set up a different autoresponder, or Legacy Follow Up Series as we call them, you would set that up in a different list. You can have several Campaigns within the same list, but the content that your subscribers signed up to receive would still be the same. Using our grooming business as a jumping off point, you may have people who have long-haired and short-haired dogs. If I signed up to your list to learn more about grooming my Golden Retriever, I would be added to the long-haired dog Campaign in the Dog List.
If you offer pet rescue education that is outside of your grooming business, you can set that up as a specific list as well. Customers who sign up on your website to learn more about adopting a rescue animal will receive messages related to that service, your grooming lists would be completely separate.
Whenever you are setting up your different marketing efforts, think about what your subscribers are signing up to receive. When someone signs up to your list, they are signing up to receive a specific set content on a particular topic.