How Do I Split Test My Campaigns?

A Split Test is a way of refining content by checking its performance against, potential alternatives. You would be able to see, through your collected data which version produced better results over a period of time and then use the winner for your greater audience going forwards. 

To make a split test for your campaigns you will need to create at least two separate campaigns talking about your content or program. The fastest way will be to create your first campaign and then make additional copies until you have as many as you need. You can do this by clicking the options icon to the right of an existing campaign and then clicking copy, from the menu that appears.  



You'll be changing the presentation for the campaigns to test the alternate options you want to consider (i.e Subject Lines, Images, Text Content etc.).



These will be the changes that your testing for and the performance of the messages will be recorded in your engagement stats, the opens and clicks received. 

The campaigns created for your Split Test will need to have separate Tag Triggers. Setting your campaigns to trigger when a tag is applied, and having each campaign use a unique tag will allow subscribers to be routed into one campaign or the other so that their campaign experience is unique.

You would route your audience into each respective campaign by either applying the intended trigger tag manually and/or using a Split Test Sign Up Form, to automatically send your website visitors to only one of the campaigns when they sign up. 

Note: When using the split test sign up forms to add subscribers to each respective campaign you will need to ensure that the forms you utilize each apply one of the unique tags associated with one of the campaigns. 

When you have concluded your test you will go over the stats of your campaigns and select the one you wish to use in relation to your program going forwards. You can then update your site form settings to only route to the winning campaign and/or manually tag subscribers into the winning campaign going forwards. The other campaigns no longer needed can either be paused or stopped so that subscribers are not routed into them or receive duplicate messages.