How Do I Split Test My Workflows?

A Split Test is a way of refining content by checking its performance against, potential alternatives. You would be able to see, through your collected data which version produced better results over a period of time and then use the winner for your greater audience going forwards. 

To make a split test for your workflows you will need to create at least two separate workflows talking about your content or program. The fastest way will be to create your first workflow and then make additional copies until you have as many as you need. You can do this by clicking the options icon to the right of an existing workflow and then clicking copy, from the menu that appears.  



You'll be changing the presentation for the workflows to test the alternate options you want to consider (i.e Subject Lines, Images, Text Content etc.).



These will be the changes that your testing for and the performance of the messages will be recorded in your engagement stats, the opens and clicks received. 

The workflows created for your Split Test will need to have separate Tag Triggers. Setting your workflows to trigger when a tag is applied, and having each workflow use a unique tag will allow subscribers to be routed into one workflow or the other so that their workflow experience is unique.

You would route your audience into each respective workflow by either applying the intended trigger tag manually and/or using a Split Test Sign Up Form, to automatically send your website visitors to only one of the workflows when they sign up. 

Note: When using the split test sign up forms to add subscribers to each respective workflow you will need to ensure that the forms you utilize each apply one of the unique tags associated with one of the workflows. 

When you have concluded your test you will go over the stats of your workflows and select the one you wish to use in relation to your program going forwards. You can then update your site form settings to only route to the winning workflow and/or manually tag subscribers into the winning workflow going forwards. The other workflows no longer needed can either be turned off or stopped so that subscribers are not routed into them or receive duplicate messages.