How do I use the Survey template in my message?

AWeber provides a number of different templates for you to use. These templates provide you with the ability to customize your message design. Some templates are made to mimic a specific kind of email that you can send. In this article, we will review how to use the Survey Template. 

Using the Survey template you can ask your subscribers simple questions, learn how your emails make them feel, and gain understanding of how likely they are to recommend you to their friends and colleagues.

Step By Step Instructions

  1. Go to the "Drafts" page, click the green "Create a Message" button, and select Drag & Drop Email Builder.

    Select Drag and Drop Email Builder

  2. Once you have accessed the editor, click the "Templates" button on the right.

    choose Templates button
  3. Select "Survey" from the available template options.

    choose Survey template

    Note: Remember to uncheck "Keep my message content."

    Keep My Message Content toggle
  4. To finish applying the Survey template, click the "Apply" button in the bottom right.

    Click Apply button

  5. Next, you'll need to select the specific kind of survey you want to use in your message. To do so, click on the existing "How does this email make you feel" article element.

    Survey Element Selected

    The Survey template only works when subscribers who engage with the survey are sent to a designated landing page. Enter that destination URL in the "Link URL" input field.

    Enter destination URL in Link URL box

    One great way to use your landing page is to link to a simple, two field survey. You can use a tool like SurveyMonkey or Typeform and include a text field asking subscribers if they have additional comments, and one field for them to leave their email. That way, you can tie their feedback to the specific subscriber in your account.

  6. You will have four article options to choose from, each showing a different type of survey. They can be selected from the Article Type drop down menu options.

    Article Type Dropdown menu

    Once you have selected the survey you would like to use, you can edit the title text directly using the formatting bar at the top of the screen.

What kind of surveys can I create?

You will have the option to create four different types of surveys depending on the type of information you’d like to get from your subscribers.


A simple survey used for engaging customers and understanding if they agree or disagree with a simple question posed in your message. Select the Image Center option for this survey.

Select Image Center


A useful tool for understanding how the emails you send make subscribers feel. Select the Image Left option for this survey.

Select Image Left


The 5-Point survey can be used to ask any number of questions. It is best used when you’re looking for a scale of responses. Select the Image Right option for this survey.

Select Image Right


The Net Promoter Score® (NPS) is a way to measure customer experience. A net promoter survey asks people to rate how likely they are to recommend a product or service to their friends or colleagues. Select the No Image option for this survey.

Select No Image

Those survey responses are grouped in the following way:

  • 9 - 10 : Promoters are your loyal fans and advocates.
  • 7 - 8 : Passives are satisfied, but not outspoken advocates.
  • 0 - 6 : Detractors are unsatisfied and likely to complain or leave your service.

To get your Net Promoter Score® you subtract the percentage of detractors from the percentage of promoters. This will give you a score ranging from -100 (bad) to 100 (very good!).

How do I get my results?

Survey responses are currently tracked like any other type of click in your messages. To see your results visit the QuickStats page for the broadcast you used to survey the list.

View QuickStats

Or, search for them directly using the "Link clicked" search in the Subscribers page:

Broadcast search


Links from the Yes/No survey will have the following value tagged on the end of them.

Survey Answer Value
Yes #poll=yes
No #poll=no



Links from the Sentiment survey will have the following value tagged on the end of them.

Survey Answer Value
Positive #sentiment=happy
Negative #sentiment=sad



Links from the 5 Point survey will have the following value tagged on the end of them.

Survey Answer Value
1 #rating=1
2 #rating=2
3 #rating=3
4 #rating=4
5 #rating=5



Links from the NPS survey will have the following value tagged on the end of them.

Survey Answer Value
10 #nps=10
9 #nps=9
8 #nps=8
7 #nps=7
6 #nps=6
5 #nps=5
4 #nps=4
3 #nps=3
2 #nps=2
1 #nps=1
0 #nps=0


What if I'm using Campaigns?

Survey results for Campaigns are best tracked using tags. You can tag a subscriber when they click a specific link in your message using Automations.

Once you set up tags to correspond with your survey, you can search for them under the Subscribers page.

Note: If you’re running surveys in multiple campaigns, make sure each message has unique tags so you can track the results back to a specific message. For example, using the sentiment survey you can tag subscribers based on their positive or negative selection, and the specific message they received.

That way, you can group your subscribers based on whether or not they clicked on the positive or negative feedback as well as search by specific messages in the list.

What if I want a survey for my landing page?

With landing pages, you can embed content to help get feedback from your subscribers, learn more about their interests, and more. There are a lot of different services that support embeddable content.

Have more questions? Submit a request