How do I start a Workflow when someone opens my Broadcast?

In this article, we explain how to set your Workflow to start on a tag and how to apply that tag to those who open your Broadcast.

With Automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. Using tags with your Broadcasts, you have the ability to start a Workflow based on the tag that is applied when a subscriber opens that message.

Setting up your Workflows

First, you'll need to create the Workflow within your list. The Workflow will need to be turned "On" before you send the Broadcast.



And make sure the campaign is started by a tag.



Great, now that you've set up your Workflow, you'll need to create the automation in your Broadcast.

Step By Step Instructions

1. From your Drafts, click "Schedule" to begin scheduling your Broadcast.
   
   
   
   
2. In the 'Automations' section, click "Add Automation." Select the trigger "Opens the message" and add the tag that corresponds to the Workflow you want triggered when they open the message. Be sure to hit the "Enter" or "Return" key on your keyboard so that a grey box appears around the text.
   
   
   
   
3. Click "Apply Automation" once you have added your automations.
   
   
4. Once ready to send that message, click "Send Message Now."
   
   

Congratulations! Now those subscribers that open that Broadcast message will be tagged which will start your corresponding Workflow automatically.