How do I trigger a campaign when someone opens my broadcast?

In this article, we explain how to set your campaign to be triggered on a tag and how to apply that tag to those who open your broadcast.

With Automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. Using tags with your broadcasts, you have the ability to trigger a campaign based on the tag that is applied when a subscriber opens that message.

Note: broadcast automations are not available on the AWeber Free plan. Upgrade your account to unlock this feature and many more by clicking here, or by contacting our Customer Solutions team.

Further instructions on how to upgrade your account if needed can be found here.

Setting up your campaigns

First, you'll need to create the campaign within your list. The campaign will need to be active before you send the broadcast.

Activated Campaign

And make sure the campaign is triggered by a tag.

Campaign triggered on tag

Great, now that you've set up your campaign, you'll need to create the automation in your broadcast.

Step By Step Instructions

  1. From your Drafts, click "Schedule" to begin scheduling your broadcast.

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  2. In the 'Automations' section, click "Add Automation." Select the trigger "Opens the message" and add the tag that corresponds to the campaign you want triggered when they open the message. Be sure to hit the "Enter" or "Return" key on your keyboard so that a grey box appears around the text.

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  3. Click "Apply Automation" once you have added your automations.

  4. Once ready to send that message, click "Send Message Now."

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Congratulations! Now those subscribers that open that broadcast message will be tagged which will trigger your corresponding campaign automatically.

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