How do I apply a tag when someone opens my broadcast?

With Automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. One such automation is having a tag applied when a subscriber opens one of your broadcasts. Using tags with the open broadcast automation, you can separate those subscribers opening your content and even have a campaign triggered off of that tag.

In this article, we will cover how to have a tag applied when someone Opens one of your broadcast messages. Plain text emails would not be able to track opens so an HTML email would be required for this feature.

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Step By Step Instructions

  1. Go to your Drafts page under Messages in your account. For the message you wanted to tag, click the "Schedule" button.

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  2. Under the settings, find the 'Automations' and click "Add Automation." Click the "Select Trigger" dropdown and choose "Opens the message." Then add your tag to the "Add these tags" box. After typing your text, be sure to hit the "Enter" or "Return" key on your keyboard so that the text has a grey box appear around it.

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  3. Be sure to click "Apply Automation" once you've added your tags.

Congratulations! When someone opens your broadcast they will be tagged automatically.

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